“Natural” will give way to “clean beauty”

In: beauty On: Comment: 0 Hit: 830

In the past decade, the beauty industry has been transformed by a rising global demand for cleaner, healthier and more sustainably packaged beauty products.

In the past decade, the beauty industry has been transformed by a rising global demand for cleaner, healthier and more sustainably packaged beauty products. The industry has long been a significant contributor to landfill waste - to the tune of 2.7 billion plastic bottles per year, according to Herbivore Botanicals co-founder Julia Wills - and widely criticised for being far slower to adopt more ethical practices than the fashion industry. But the tide is starting to turn.

We have millennials and social media to thank for that, according to Sarah Coonan, head of beauty at British department store Liberty. “People now have a direct line to their favourite brands, they can call them out when they are not happy with something,” she says. Lisa Payne, senior beauty editor at research and trend firm Stylus, agrees: “As this demographic grows up in age and influence, their ethical values are going to force brands that haven’t already considered their own sustainable and ethical values into a corner.” Want to introduce a bit more eco-mindfulness to your own beauty regime? Here are a few brands on Kawree to get you started.


Adduna Beauté

Cold processed soaps with worldwide ingredients to take care of all skin concerns.

Adduna Beauté is a brand of high-quality, natural, hand-made beauty soaps. They offer authenticity through its ancestral techniques and raw materials from Africa and Asia.

ADDUNA's first collection is made of 3 cold-processed soaps. These high-quality natural beauty soaps pamper all skins, whatever their type, color or beauty routine.

Emmaus Beauty 

The name Emmaus (pronounced uh-may-us) has been associated with Resurrection, Rebirth, and Revelation for centuries, and more recently with the innovative science of healing.

Watch and feel as your skin experiences a rebirth, with the use of Emmaus skincare products.


ILERA Apothecary is a family company. As children of Nigerian immigrants, we learned early on that no matter where we were in life, to always look forward and not back.

After all, what does one gain from looking in the past? When we first ventured into making ILERA Apothecary a physical brand, we didn't quite understand the impact we'd have on our community; both near and far.

Coming from a family of makers and healthcare professionals, we chose to walk in our purpose and put something out that we knew would benefit the world. 


Long ago in the Caribbean ancestors, both African and Amerindian, used only what was given to them by Mother Earth - itiba - to cleanse the skin and beautify their appearance. And their skin loved them for it. By invoking the principle of Sankofa which in English translates ''go back and get it'', we have returned to itiba (Mother Earth) to create this natural and luxuriously Caribbean line of skin care products.

Flowers found right here in the USVI lend their unique and sultry aromas to our products that leaves you with a healthy island glow. 

We invite you to experience itiba, a natural skin care company born from the culturally rich heritage and traditions of the Caribbean. 

Lulu & Marula

Lulu & Marula is a collection of small batch, all natural skin care products, handmade with care right here in South Africa.  We believe in natural, ethically produced skincare that works. 

That caring for our skin is a much needed daily ritual, for our minds as much as our bodies. And that simplicity is where it's at. Basically, Lulu & Marula is 100% Natural Skinfood, so eat up!

Malee Skincare

Inspired by the rich landscapes, alluring scents and ancient wisdom of Africa, our luxurious fragrance and body care range balances 100% natural active ingredients and scientifically proven formulas to heal, protect and pamper your skin.

Our unique products benefit from centuries of traditional healing wisdom, ancient rites of passage and generations of shared beauty secrets passed from mother to daughter throughout African communities.

Savon Stories 

Handcrafted organic skincare & remedies made with a century’s old family ethos: to nurture the best of good green earth & to be rich with less than more. We call it “raw minimalism” and it defines everything we do.


Leave your comment