Seven questions to Isabel de Villiers

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This week, in this new edition of Seven QuestionsHighlights invites you to discover an incredible fashion brand with a vision to design for women of all shapes and sizes. Isabel de Villiers, CEO and Founder of Isabel de Villiers Clothing welcomes us into her universe and shares her inspirations and insights. 

ONE. 

How did you come up with the brand Isabel de Villiers ?

I launched Isabel de Villiers Clothing in 2012 after working in the Fashion Industry for a couple of years. The label was created with a vision to design for women of  all shapes and sizes. To celebrate all the diverse and different body shapes women are blessed with. 

TWO.

Why the name Isabel de Villiers ?

I chose to design under my own name because designing is so personal. Each collection reflect my point of view. Its a piece of yourself you give to your clients. 

THREE.

What are your favourite styles from your AW16 and SS16 collections ?

I have been living in my Drape DressPolo Shift Dress and the Cape Cover-up from our AW16 collection. All three these pieces are made for effortless dressing, its super comfortable and it transforms easy from day to night.

As soon as summer hits Cape Town, you will be spotting me in our Culottes Jumpsuit and Mesh Cover-up Combo Dress

FOUR.

How is Isabel de Villiers contributing to a major change in the industry ?

We strive to empower women with a body positive attitude. We want women to love their bodies, any shape and size. We design for strong, powerful and confident women.


Its also very important to IDVC to grow the employment rate and boost skill development of women in South Africa, hence we handle all aspects of design and  manufacturing in our studio. Its provides us with a platform to train and employ my own production team, control the quality of each garment and work with a passionate  team. 



FIVE. 

Which designer(s) inspires you and why?

I am inspired by designers from all walks of live: Artists, musicians, dancers. We all wear our hearts on our sleeves with each project, collaboration and collection we do.
Its inspiring being around them, connecting and discovering with them. 

SIX.

As an opinion leader in your sector, what objectives and values are you aiming to communicate via your creations ? 

'To buy less, choose well and make it last.' - Vivienne Westwood
To empower women with confidence through my chosen medium as fashion. 
To offer beautiful garments that will last a lifetime made by honest and skilled hands.

SEVEN. 

What would be your advice to young African designers trying to build their own brands?

Trust your gut, persevere and love what you do.

FOLLOW THIS LINK TO TAKE A LOOK AT ISABEL'S BOUTIQUE

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